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Unpacking the ‘Shady’ Fashion Statements During Super Bowl LIX You Didn’t Pick Up

From the players pre-game fits to the halftime performers style, these looks had people talking even after the game.

You probably thought the Super Bowl was just a football game with a Kendrick Lamar concert in the middle, but oh, it was so much more. From Chiefs player DeAndre Hopkins paying tribute to his late father with a vintage fur coat to what Kendrick Lamar and other halftime performers wore on stage, there was so much to unpack with the Super Bowl fashion that if you blinked, you may have missed it. Here are a few of the Super Bowl outfits that have everyone talking today.

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Stefon Diggs and Cardi B Viral Boat Video Prompts Response from Patriots Coach
Stefon Diggs and Cardi B Viral Boat Video Prompts Response from Patriots Coach

Halftime headliner Kendrick Lamar oozed cool wearing a custom leather varsity jacket from Black designer Martine Rose. The jacket, which had the name โ€œGloriaโ€ written on the front, was a nod to the last track on Lamarโ€™s 2024 โ€œGNXโ€ album, a song which is meant to be a metaphor for his craft.

In the song he writes:

โ€œMe and my b**h got a complicated relationship; Sheโ€™s so controllinโ€™, I noticed it ainโ€™t no playinโ€™ with her; I met her when I was off the porch as a teenager; She said one day I would right my wrongs and see paper.โ€

And as if performing Drake diss track โ€œNot Like Usโ€ during his Super Bowl set wasnโ€™t enough to have folks checking in on the Canadian rapper on social media, we have have to talk about Lamarโ€™s choice of jewelry โ€“ including an โ€œAโ€ chain, which most are saying is a reference to a line from his GRAMMY-award-winning โ€œNot Like Us,โ€ in which Kendrick destroys Drake, rapping: โ€œTryna strike a chord, and itโ€™s probably A-minor.โ€

https://twitter.com/NBAMemes/status/1888763159063961793?ref_src=twsrc%5Etfw

Let the internet tell it, Kansas City Chiefs quarterback Patrick Mahomes was trolling his Super Bowl opponents when he showed up wearing a checkered suit from Nashville tailor Richards Bespoke in Philadelphia Eagles colors. But what The New York Post called the โ€œultimate power moveโ€ on X, others called a big mistake, especially since Mahomesโ€™ team ultimately lost to Philadelphia, 40-22.

โ€œThat power move didnโ€™t help him any in the game,โ€™ wrote someone in the comments.

https://twitter.com/nypost/status/1888715488848392296?ref_src=twsrc%5Etfw

Halftime show viewers were surprised to see Samuel Jackson open the show as โ€œUncle Sam.โ€ The choice of Jackson, a supporter of the Democratic party and an outspoken critic of President Donald Trump, to portray a character who has personified the American government and patriotism for nearly two centuries was ironic to say the least. Throughout his performance, Jacksonโ€™s Sam told Lamar his performance was โ€œtoo loudโ€ and โ€œtoo ghetto,โ€ representing messages most artists of color have heard all too often. And he did it all while looking sharp in a custom three-piece red, white and blue ensemble from American luxury brand Bode. Did we mention Trump was in the building?

Ok, so this one may be a stretch, but go with us for a minute. Philadelphia Eagles quarterback Jalen Hurts showed up to the game in a monochromatic purple look that got lots of love on social media. While his purple suit choice is most likely a nod to his fraternity, Omega Psi Phi Fraternity, Inc., whose colors are purple and gold, it could also be a reference to the colorโ€™s association with royalty. Even if it isnโ€™t, we can all agree that Hurts is the King of Quarterbacks today.

Straight From The Root

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