Dior makes very pretty clothes that are as easy to wear as they are to understand. I say that because, often, clothes can be pretty but puzzling at the same time. Now, under the direction of designer Maria Grazia Chiuri, Dior speaks to women loud and clear. Whatโs Grazia Chiuri got to say? For one, โWe Should All Be Feministsโโthe theme of her breakout collection for the house of Dior for Spring 2017.
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The theme was taken from the essay of the same name written by the Nigerian writer Chimamanda Ngozi Adichie, a brilliant manifesto on womanhood and citizenship that reads like the Wakandan Bill of Rights. Most people who wear the now ubiquitous T-shirt donโt know its origin, but theyโve gotten the message that the future is female.
Which brings us to Wednesdayโs Dior Fall/Winter 2018/2019 presentation in Paris, where Diorโs women were still on the march. The collection was inspired by Parisโ โyouthquakeโ in the summer of 1968, when students literally took to the streets, ripping cobblestones from the ground and hurling them at police, demanding better employment opportunities and reform of the university system. Being ever fashion-minded, young women protested long hemlines in front of the Dior boutique, brandishing signs reading, โSupport the Mini Skirt.โ
Grazia Chiuri, who is Italian and the former designer of Valentino, stumbled upon the photo while searching Diorโs archives, as she recounted to Londonโs Guardian newspaper:
And then I discovered that [Marc] Bohanโs response, [who designed Dior at the time], to this was to introduce the Miss Dior line, to give these younger consumers what they wanted. I thought it was so interesting to see fashion listening to women. And there is something about now that is similar to 1968. This is another moment when everything is changing.
Yes, we are again in a moment when everything is changing regarding women in the workplace and shaping the perception of our own beauty and our bodies. With the advent of social mediaโwhich in this writerโs opinion has done as much for black womenโs beauty as hip-hop has done for black menโs voicesโwe are in an era of unparalleled agency on our own behalf. Grazia Chiuri is listening, and poised to provide us the uniform.
The clothes at Dior this week were a throwback to a time when flower power and femininity were one and the same. Long, easy dresses in bright floral prints, patchwork coats and rose-colored glasses to no doubt help us get through dark times sailed down the runway with a youthful ease. Mixed in were sweaters emblazoned with slogans like โCโest non, non et nonโ (โItโs no, no and noโ), in a nod to the new-age rules of sexual consent.
Another strong theme shown at Dior and trending across runways from New York, London, Milan and now Paris this season were relaxed boxy blazers worn over kilts and pleated skirts. I donโt think itโs so much that designers want women to be schoolgirls, but itโs a way to show that women are teaching the world right nowโand changing the rules for the better.
March on, ladies. On this first day of Womenโs History Month, we owe our mothers a debt and our daughters a future of freedom and dignity for womanhood across the globe. But in order to get there, to paraphrase Adichie, โWe all need to be feminists.โ
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