As plant-based food alternatives continue to rise in popularity, Jay-Z, Serena Williams, Jaden Smith and Trevor Noah are among an impressive lineup of celebrities who’ve decided to support the movement by putting their money where their mouth is.
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CNN reports that on Monday, Impossible Foods announced a $300 million haul in its latest round of funding, bringing its total to over $750 million.
Outside of those already mentioned, additional backers include will.i.am, The Roots bandleader Questlove, Minnesota Vikings quarterback Kirk Cousins, singer Katy Perry—who recently wore a vegan burger outfit at the 2019 Met Gala—and Russian-German producer Zedd.
While consumers are switching to plant-based proteins for a variety of reasons, Jay-Z’s affinity for healthier fare is well documented. In December, he and Beyoncé challenged their fans to go vegan, offering complimentary concert tickets for life in exchange for their commitment to a healthier lifestyle.
And in March, Questlove introduced his plant-based Impossible Cheesesteak, which debuted at Philadelphia’s Citizens Bank Park.
“We developed (and perfected!) a recipe using Impossible™ plant-based meat that we hope will offer a delicious and sustainable alternative for all cheesesteak eaters,” he wrote on Instagram.
All in all, it’s great to see so many big names making money moves while endorsing a healthier lifestyle, especially with hypertension and heart disease so common within our community. Hopefully, it will inspire more of us to consider plant-based alternatives.
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