Detroit may be bankrupt and jobs may be scarce, but some diehard Air Jordan fans waited on line for about a week for a chance to spend $250 on a new pair of the commemorative sneakers on Saturday, CBS Detroit reports.
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Young men began camping outside sneaker emporium Burn Rubber in downtown Royal Oak, Mich., on Monday, the site reports.
Their goal was to scoop up a pair of Air Jordan 6 Retros that honor Michael Jordan, the former Chicago Bulls player, entrepreneur and principal owner and chairman of the Charlotte Hornets. The shoes boast a special graphic on the back heel to commemorate the six biggest victories of Jordan’s storied career, according to Nike.com.
“He’s legendary; these will be legendary,” Jason Thurmand, 28, of Detroit, told CBS.
Indeed, Jordan is a legendary basketball player. He is also fast becoming a legendary entrepreneur. Just this past week, Forbes announced that he became a member of the billionaires’ club. Much of that is generated by a lucrative partnership with Nike because he receives a percentage of each of his branded basketball shoes that Nike sells. Forbes says “the original five-year deal was worth $500,000 annually, plus royalties. The royalties now generate more than $60 million annually for MJ.”
Read more at CBS Detroit.
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